When it make sense it saves cents
Welcome to the 40/40/20 rule of direct mail. This rule dictates that the success and eventual ROI of your direct mail marketing efforts are going to be dependent upon three factors – 40% of your success will come from how effective your mailing list is, another 40% will depend on how compelling your offer is, and the remaining 20% will come from everything else.
Printing, Mailing and Postage... Oh my
For the most part of a mailing campaign, Postage can be the larger part of a marketing project. Combined with the cost of copywriting, printing and production there is no room for waste. Randomly disseminating will seldom get the desired response. To be sure you are getting the best bang for your mailing buck, ask us to help.