Improving Your Connetions

Data Processing that increases your ROI

First, Front and Center, a clean mailing list is the most important focus of any direct mail or marketing effort. 12% of a mailing list changes every year. 1.9 million people will move this year. If you have a mailing list of 1000 individuals, 120 will have moved. The post office will only forward for 12 months

Before design concepts or type of mailing, the target must be defined and ready. Verify your list and process NCOA as part of your initial steps.  When you need a mailing list, use our expertise to ensure your list is properly targeted and high quality.

Making an Impression

Personal and Customized Variable Digital Imaging

In the new age of direct marketing, the speed and quality of digital imaging are leading the race. For smaller, targeted, and personalized mailings.

Connect with prospects with a personalized look that catches attention.

Our variable data printing adds customization to every one of your marketing mailers for a personal approach to each recipient. Create the most powerful and compelling direct mail campaign that speaks to each individual on a personal basis.

Reaching Your Prospect

Full-Service Direct Mail and Informed Delivery Create Visibility

In today’s virtual world, direct mail remains a key part of a marketing strategy. Direct mail is tangible as it arrives in the hands of potential clients and buyers. With the advent of informed delivery, each mailpiece can work alongside internet marketing. Each added connection strengthens your impact and brand awareness by communicating your message more effectively.

Each time your message is viewed, it increases ROI for your marketing campaign by boosting response rates and brand awareness.

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It makes sense and it saves cents

Welcome to the 40/40/20 rule of direct mail. This rule dictates that the success and eventual ROI of your direct mail marketing efforts are going to be dependent upon three factors: 40% of your success will come from how effective your mailing list is, another 40% will depend on how compelling your offer is, and the remaining 20% will come from everything else.

Making Every Door Direct Mail® Work for YOU

Although EDDM® (Every Door Direct Mail®) has gained popularity, it works better for some companies than others. Certain businesses benefit from EDDM®. The service is designed to help marketers reach every home or home and business in any town. Using the mapping tools provided by the USPS®, you can target prospects in specific delivery areas. When selecting your target audience, you can choose to mail to residents only or to residents and businesses. Unfortunately, you can't mail only to companies. If you know where your audience lives, the Postal Wizards can easily find out how many prospects are in the area. Call the Postal Wizards at 631-892-4185.

Is EDDM® suitable for your company?

Can your business appeal to a wide range of people? When you mail to a neighborhood, you'll reach a wide variety of people. Your marketing mailing piece will go to everyone in the area you select. Businesses with broad appeal include dry cleaners, restaurants, general stores, delis, lawyers, and other small retail businesses in local neighborhoods.

EDDM® gives you plenty of space for your message.

One of the benefits of EDDM® is that all the space on the mailer is available for a compelling message, coupons, and offers that can drum up interest in your business. The size can range from 6.5 x 9 to 12 x 15. You only need enough room to fit the Postal Customer info and the postal permit. However, the position of this information is specific. This benefit means you can use almost all the available space on the entire mailing piece. Postal Wizards designers can help you capture your message once you decide which size you want to mail.

The best marketing strategy is one with the lowest cost, or no cost.

Another benefit of an Every Door Direct Mailing campaign is that you don't have to pay to purchase a mailing list you only get to use once. The United States Postal Service constantly updates the EDDM® information with new neighborhood address statistics. This information is completely FREE.
The best benefit of mailing using the EDDM® service option is that the postage can be as low as 16.4 cents. That is the cheapest postage available to companies that are not Non-Profit Organizations.

With Postal Wizards' help, you can navigate all the steps to realize the tremendous benefits of mailing with Every Door Direct Mail®.

The Next and Easiest Step...

Let the Postal Wizards help you with your next mailing project.

Call us at 631-892-4185