It makes sense and it saves cents
Welcome to the 40/40/20 rule of direct mail. This rule dictates that the success and eventual ROI of your direct mail marketing efforts are going to be dependent upon three factors – 40% of your success will come from how effective your mailing list is, another 40% will depend on how compelling your offer is, and the remaining 20% will come from everything else.
Making Every Door Direct Mail® Work for YOU
Although EDDM® (Every Door Direct Mail®) has gained popularity, this service is better for some companies than others. Certain businesses benefit from EDDM®. The service is designed to help marketers reach every home or home and business in any town. Using the mapping tools provided by the USPS®, you can target prospects in specific delivery areas. When selecting your target audience, there is a choice of mailing to residents only or residents and businesses. Unfortunately, there is not a choice to mail to only companies. If you know where your audience lives, the Postal Wizards can easily find out how many prospects are in the area. Call the Postal Wizards at 631-892-4185.
Is EDDM® suitable for your company?
Can your business appeal to a broad spectrum of individuals? When mailing to a neighborhood, there will be a wide variety of people. Your marketing mailing piece will go to everyone in the area you select. A few types of businesses with broad appeal are dry cleaners, restaurants, general stores, delis, lawyers, and other small and retail businesses in local neighborhoods.
There's a lot of space for your message when mailing using EDDM®.
One of the benefits of EDDM® is all the space on the mailer is available for a compelling message, coupons, and offers that can drum up interest in your business. The size can range from 6.5 x 9 to 12 x 15. There only needs to be enough room to fit the Postal Customer info and the postal permit. However, the position of this information is specific. This benefit means you get to use almost all of the available space on the entire mailing piece. The Postal Wizards designers can help capture your message once you decide which size you would like to mail.
The best marketing strategy is one with the best low cost to no cost.
Another benefit to mailing an Every Door Direct Mailing campaign is that there is no expense in purchasing a mailing list that you only get to use once. The United States Postal Service constantly updates the EDDM® information with new neighborhood address statistics. This information is completely FREE.
The best benefit of mailing using the EDDM® service option is that the postage can be as low as 16.4 cents. That is the cheapest postage available to companies that are not Non-Profit Organizations.
With the Postal Wizards' help, you can navigate through all the steps in realizing the tremendous benefits of mailing using Every Door Direct Mail®.