What is EDDM® exactly?
Every Door Direct Mail® (EDDM) is a mailing program run by the United States Postal Service. The program allows companies to target potential consumers based on the local area. It’s a top-rated program, especially among retail and residential targeted businesses.
The service offers an easy and affordable way to target large audiences via direct mail. Generally, an EDDM mailing has the lowest postal rate available.
While many types of companies benefit from running an EDDM campaign, here are a few examples of companies that should be leveraging its power today:
What type of Company benefits from Every Door Direct Mail?
If you’re a new retail business and have just opened your doors
EDDM is a perfect way to generate awareness and buzz for new companies. Unlike established businesses targeting past customers or leads, new businesses typically don’t have a mailing list or the budget to purchase a targeted list.
If the products or services you provide are appealing to a wide demographic
Although EDDM mailing cannot target information like age, gender, and income, EDDM is the best way to saturate a targeted geographical area and the general population. If your product appeals to a smaller targetted group, purchasing a mailing list may be a better option.
Remember that EDDM campaigns should include broad messages and a tantalizing offer relevant to as many people as possible. A mailing targeted toward a smaller group should be as detailed and specific as possible.
If your business relies on attracting local consumers
EDDM allows you to target the entire neighborhood in specific ZIP codes. It even allows you to target specific households in particular delivery routes. A delivery route, also known as a carrier route, refers to the area assigned to a specific mail carrier.
That’s why this is an excellent option for local businesses looking to attract nearby people. It’s also a perfect option for companies specific to the area, like local restaurants, hairdressers, and home services.
EDDM is a great way to target a neighborhood audience while making your marketing budget work harder for you.
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